Blog Archive

Beware the Hidden Danger of Lifetime Customer Value

I was reading an excellent report a while back from Carlos and Lupe Garcia called “Secrets to Getting Mass Traffic.” In the report they talked about the importance of metrics and all the different metrics you should monitor in your online business when you’re buying online advertising. One of their key metrics, which we’ve all …

It is so easy each day to get bogged down in the little details of an information marketing business that you forget to invest any time in actually building your business. Michael Gerber of “The E Myth” fame describes it as working in your business rather than on your business. The solution, according to Internet …

Beware the Multiple Book Project Trap

As an author or information marketer, you will have no shortage of great ideas. Oh, if I only had as many minutes in a day as I have great ideas. Here is what typically happens to many authors when they’re first starting out. They do some research and determine they have viable products they can …

Are You an Author or a Fulfillment House?

Congratulations, you’re an author. Maybe you’ve just finished your first book, or maybe you’ve just completed your 10th book. As you work to build your author platform you probably find you’re wearing many hats. Probably too many hats. Now let’s ask the tough question. How many of the following hats should you be wearing? – …

Perceived Value: What is It and Why is It Important to Authors?

In the information marketing world you’ll frequently hear the phrase “perceived value” uttered. Simply put, it means how much people think your product is worth. How you choose to package the information you’re selling will have a tremendous impact on how your customers perceive its value. Let’s take a look at the relative perceived values …

Are You Burying Key Information on Your Website Below the Fold?

Most of us have probably heard the expression “Out of Sight, Out of Mind,” which has many connotations for information marketers. In the context of your website it can be applied to the information that is above and below the “fold”.  What’ do we mean by the fold?  This old expression actually comes to us …

Does the Ad Copy for Your Book Address the 4 R’s?

‘There are only four basic human motivations – what I call the 4 R’s.  They are: Reincarnation; Recognition; Romance; Reward.’ – Joe Karbo, from ‘The Lazy Man’s Way to Riche$’ When you’re writing sales copy to sell your book for the web or for any off-line advertising your ability to sell is influenced in a …

Writing Ad Copy for Your Book

‘I can tell you how to write an ad in one word: Don’t.’ – Joe Karbo, from ‘The Lazy Man’s Way to Riche$’ Joe Karbo, in his masterful book ‘The Lazy Man’s Way to Riche$,’ writes in chapter six about How to Write Successful Ads.  The quote above is the intro to this chapter, which …

Working with a Copywriter

‘Drown Your Copywriter in Data’ – David Deutsch from ‘Million Dollar Marketing Secrets’ The question of whether one should write their own copy is frequently asked.  The information for this post is provided courtesy of David Deutsch, author of ‘Million Dollar Marketing Secrets.’ The Care and Feeding of a Copywriter First of all, drown your …